The Partner's Role: Connect, Not Manage Everything
Wubaiyi Agarwood's "Liu Family Tinted Chen Tan Jian Xiang Pu" name originates from Along the River During the Qingming Festival, and the physical signboard has obtained a national design patent (Patent No. CN202530328668.8). Principal Liu Zhiqiang positions partners as "connectors" — not relying on pushing inventory, but on inviting people into the act of smelling incense. You are responsible for bringing people around you who love life and are curious about new things into the experience setting at the Songzhuang store, while the store provides sample incense, venue, and a shopkeeper. This division of labor allows ordinary people to participate: you contribute time and sincerity, the brand contributes physical assets and supply chain. Many people who want a side hustle are scared off by "you need to know the goods and be able to sell" — in fact, in Wubaiyi Agarwood's model, being able to share is the KPI; knowing the goods is left to the store.
How to Leverage the Store for Experience Days
An experience day is essentially a "semi-open" incense lovers' gathering — invite three to five friends to the Songzhuang store, where the shopkeeper guides them through sample incense from multiple producing regions and does a small blind-smelling session or seal-burning. Wubaiyi Agarwood prepares the venue, tools, and sample incense; the partner only does two things: bring people in and hold the atmosphere. You don't need to memorize region terminology — as long as you can smell the fun yourself, you can pass that fun on. The store's sample incense wall is ready-made teaching material; you save all upfront investment and just focus on connecting. One partner shared: at his first experience day, six people came, and by the time it ended, someone had already proactively started a second group chat — and the word "buy" was never mentioned.
Three Steps to Steady an Event
First, book a time slot on the contact page in advance so the store can reserve sample incense and a table; second, when inviting, only say "come smell incense, no need to buy anything" to lower friends' psychological barrier; third, before the event ends, gather a theme for the next session so people leave with anticipation. Wubaiyi Agarwood provides incense appreciation classes and event venue as backing; the partner is responsible for bringing people through the door. Cycle these three steps a few times, and scattered participants become a stable small circle. The key is "repeat experience" rather than "repeat purchase" — people come back because they like that wisp of smoke, not because they're pressured to order. Keep expectations level, and this slow business can last.
Partners don't build a stage or push inventory — they simply invite people into a wisp of incense — and the store and you catch the rest together.
Core Facts at a Glance
- Partner positioning: connector, not an inventory-pushing salesperson; cooperation mainly leverages offline.
- Brand provides: Songzhuang physical store, sample incense from multiple producing regions, incense lovers' gatherings and incense appreciation class venue.
- Three steps for an experience day: book a time slot and reserve a table → low-barrier invitation → gather next session's theme before ending.
- Cooperation terms are subject to formal communication; no inventory pushing or memorizing terminology required.
Common Questions About Experience Days
Partners most often ask three things: do I need to prepare materials myself (no — the store covers sample incense and tools), do I need to talk about producing regions (no — the shopkeeper leads, you just invite people), what if friends don't come (invite three to five of your closest first; once the atmosphere is right, they'll bring others themselves). Wubaiyi Agarwood designs the experience day as "low-barrier connecting" — you just bring people through the door, and the professional part is left to the store. Many partners only realize after their first event that the hardest part isn't the process, but letting go of the burden of "having to explain everything" — the more relaxed you are, the more at ease your friends are, and that wisp of smoke truly makes people stay. Keep your questions; next time you come to the store and talk with the shopkeeper face to face, it's far more accurate than guessing in a group chat, and more likely to become your next event.
We Carry the Heavy Assets; You Just Connect
The store, sample incense, and event venue are all prepared by the brand; partners mainly leverage offline experiences. This asset-light approach led by Liu Zhiqiang is designed precisely to lower the barrier for ordinary people to participate. You don't need to stock inventory or know the full set of terminology — you just need to be willing to share what you love with the people around you. When connecting becomes a habit, the community naturally grows, and through repeated incense appreciation, you grow your own small circle and a sustainable cooperation. The essence of cooperation is division of labor, not being omniscient — the door is already open; the rest, the store and you walk together. You're not selling incense; you're inviting others to slow down with you, and through that wisp of smoke in Songzhuang, connecting a group of people into a community, turning connection into a relationship that's comfortable for everyone and can keep going.