The Partner's Role: Connection, Not Hawking
Wubaiyi agarwood's "Liu Family Tinted Agarwood & Sandalwood Select Incense Shop" has a physical store in Songzhuang, Beijing. What partners need to do is bring people around them who love life and are curious about new things into this store's experience setting. You don't need to be able to recite all the产区 terms; as long as you can smell the joy yourself, you can pass that joy on. The connector's value lies in "inviting people through the door," and the rest of the experience is left to the store's sample incense and the shopkeeper. This positioning allows ordinary people to participate—you contribute time and sincerity, the brand contributes physical assets and supply chain; the division of labor is clear. Many people who want to do a side hustle are scared off by "you need to know the goods and be able to sell," but in Wubaiyi agarwood's model, these are not the partner's KPIs—being able to share is.
Incense Friend Gatherings Are Natural Community Incubators
An incense friend gathering is essentially a group of people sitting around chatting about scents. There's no sales pressure; everyone just talks about "what does this smell like" and "is mine real?" Trust grows slowly in this wisp of smoke. Wubaiyi agarwood only sets the stage; the topics are decided by the incense friends themselves, and this self-drive cannot be replaced by any copywriting. What partners need to do is first bring three to five people to a gathering, let them experience the relaxation of "sitting around smelling incense," and afterward they will bring people themselves. The first seed of a community is often a gathering no one wants to end. One partner shared: the first two friends he brought each later brought three more people, and within two months a small group of twenty grew—throughout the whole process no one mentioned the word "buy."
Three Actions from One Gathering to a Circle
First, before the gathering ends, set the theme for the next session so people leave with anticipation; second, create a lightweight group and post that day's scent notes and photos into it to preserve the sense of the scene; third, regularly return to the Songzhuang store for repeat experiences, keeping the online group and offline store always connected. Wubaiyi agarwood provides sample incense, venue, and incense appreciation classes as backing, while partners are responsible for inviting people and holding the atmosphere. After cycling these three actions a few times, scattered participants become a stable small circle, and the circle then grows self-organizing power—then the community has truly taken root. The key is "repeat experience," not "repeat purchase of products"—people come back because they like that burner of smoke, not because they are pushed to place orders.
Core Facts at a Glance
- Partner positioning: connector, not an inventory-pushing salesperson.
- Brand provides: Songzhuang physical store, sample incense from multiple producing regions, venue for incense friend gatherings and incense appreciation classes.
- Growth path: one incense friend gathering → settling into a lightweight group → regular return to the store for repeat experiences.
- Cooperation mainly leverages offline resources and does not require pushing inventory (terms subject to formal communication).
Don't Rush to Talk About Revenue Split
The mistake new partners most easily make is calculating "how much can I earn in a month" right from the start. Wubaiyi agarwood's advice is the opposite: first bring ten people into the experience of smelling incense—this is far more important than rushing to discuss revenue split. When your small circle starts organizing incense friend gatherings on its own, the cooperation has truly taken root; returns are a byproduct, not the opening goal. Keep expectations level, and this slow business can last. Whenever someone asks "how long until I recoup my investment," the shopkeeper first invites them to sit down and smell a stick of incense—the answer isn't in the numbers, but in their understanding of incense. When understanding deepens, connection happens naturally, and returns simply follow.
We Carry the Heavy Assets; You Only Connect
The store, sample incense, and event venue are all prepared by the brand, and partners mainly leverage offline experiences. This asset-light approach, led by Liu Zhiqiang, is designed precisely to lower the threshold for ordinary people to participate. You don't need to stock inventory or know the full set of terminology—you only need to be willing to share what you love with the people around you. When connection becomes a habit, the community naturally grows, and through repeated incense appreciation, you also grow your own small circle and a sustainable cooperation. The essence of cooperation is division of labor, not being all-capable—the door is already open; for the rest, the store walks with you. Keep this sentence in mind: you are not selling incense; you are inviting others to slow down together with you.