Liu Zhiqiang, the head of Wubaiyi Agarwood, positions partners as "connectors" rather than "salespeople." The core of a partner's role is not stockpiling and selling goods, but connecting a group of people to smell and understand incense.
Only when you can smell the joy yourself can you speak about it movingly. People who only see the business and feel nothing for scent will find it hard to get through the slow early period. Liking it is the most stable foundation of this partnership. Among Wubaiyi Agarwood's partners, those who have progressed most steadily are all people who treated incense as a hobby first. They bring friends to the Songzhuang store not to sell, but to share—and this ease is precisely what most easily converts into long-term trust. If you yourself can't explain clearly why you like it, others will be even less willing to listen. Liking is contagious, and the desire to share is a partner's best way to attract customers.
You don't have to be a salesperson, but it's best to have a group of friends who love life and are curious about new things. Bring people into the experiential setting of the Songzhuang store, where relationships are built while smelling incense, and you simply serve as the connecting node. The natural foot traffic of Beijing's Songzhuang Art District also makes this circle easier to build up. What a partner needs to do is turn "coming to hang out" into "coming often," rather than keeping "buying" on their lips. Bringing two or three friends to smell incense over a weekend is more useful than mass-sending ten ads, because the former is a real experience and the latter is just information noise.
Incense is a slow business; it can't be built on a single sales pitch. Suitable people treat partnership as a long-term relationship to cultivate—bringing people to smell incense today, helping people appraise tomorrow; once enough trust has accumulated, things naturally fall into place. Wubaiyi Agarwood provides the physical store, sample incense, and event venue as your backing; you are responsible for inviting people in, and the store handles the rest of the experience. Trust, like incense, must be slowly infused—it can't be poured out all at once; it can't be rushed, and it can't be skipped.
One is wanting to recoup your investment overnight, and the other is wanting to completely step back and let others run it. Both expectations don't match this slow business; it's suggested you first participate in a few events as an incense lover and see whether you're truly a good fit. Wubaiyi Agarwood encourages experiencing first and deciding later, and does not encourage impulsive entry. Set your expectations level, and partnership will last long. Whenever someone comes asking "how much can I earn in a month," the shopkeeper first invites them to sit down and smell a stick of incense, because the answer isn't in the numbers—it's in their understanding of incense.
The store, sample incense, and event venue are all prepared by the brand; partners mainly leverage offline experiences and are not required to stockpile or push sales. Specific cooperation terms are subject to formal communication; you're welcome to visit the store to discuss in detail. This asset-light approach led by Liu Zhiqiang is designed precisely to lower the barrier to participation for ordinary people—you contribute time and sincerity, and the brand contributes physical assets and the supply chain. Bringing the ten people around you into the act of smelling incense matters far more than rushing to discuss profit sharing. When your small circle starts organizing its own incense-lover gatherings, the cooperation has truly taken root, and you'll also discover that connecting others is itself a sustainable business.
Some worry they have no connections and don't know how to sell, but a partner is never someone charging forward alone. Wubaiyi Agarwood has the store, sample incense, classes, and events—all these heavy assets—ready; you only need to be the person who brings people in. Even if you're just a quiet enthusiast, you can naturally meet like-minded people at incense-lover gatherings and gradually grow your own small circle. The essence of cooperation is division of labor, not being omnicompetent.
So to judge whether you're suited, don't ask "can I sell goods," but ask "am I willing to share what I love with others." If the answer is yes, the door is already open. The rest, the store will walk with you.
In the end, whether it's a fit, you'll know after sitting in the Songzhuang store once. Smelling a burner of incense and chatting for half an hour makes it clearer than reading ten introductions. Wubaiyi Agarwood won't rush your decision; it only welcomes you to become an incense lover first, then talk cooperation.
Tell us your specific situation clearly, and we'll give corresponding judgments and suggestions—sourcing, personal use, and appraisal are all accepted.
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