Physical Incense Shop in Songzhuang, Beijing · Continuing the Thousand-Year Incense Lineage of "Along the River During the Qingming Festival" Consultation Hotline: 400-809-1913  |  Request a Quotation
Home / Media Honors/ Offline Fragrance Lovers Gathering: Bringing a Group of Incense Lovers Together at One Table
News · 2026-10-13

Offline Incense Lovers' Gathering: Bringing a Group of Incense Enthusiasts Together at One Table

Chatting about incense through a screen always lacks a bit of the on-site feel. Wubaiyi Agarwood's offline incense lovers' gatherings are meant to let people sit down, smell, and talk openly.

How an incense lovers' gathering begins

It usually starts by smelling several samples: different producing regions, different resin formations, different incense formulas, laid out in a row. Some bring pieces they picked up themselves to "test" everyone, while others come specifically to smell regions they've never encountered. There's no threshold—just bring your nose first.

More than just incense

The topics at an incense lovers' gathering are quite scattered: which materials have been interesting lately, how to store incense sticks, how to polish bracelets, what the newly arrived carvings in the shop look like. Pieced together, these fragments form a living "olfactory map," more personal than any guide.

Why hold it in Songzhuang

Songzhuang is an art district with an inherently relaxed atmosphere. Holding the incense lovers' gathering here is meant to bring incense appreciation back to life itself—not a ritual, but a group of like-minded people finding an excuse to get together. The incense appreciation area kept in the shop is just right for this slow gathering.

The incense lovers' gathering doesn't teach you to become an expert; it just helps you get to know a few more scents and a few more kindred spirits.

Related Reading

Still want to understand something about agarwood?

Explain your specific situation clearly, and we'll give you the corresponding judgment and advice—sourcing, personal use, and authentication are all welcome.

Inquire about agarwood-related questions