The shop name of Wubaiyi Agarwood comes from an incense and medicinal herbs shop depicted in "Along the River During the Qingming Festival." This origin is worth explaining carefully.
Zhang Zeduan's "Along the River During the Qingming Festival" from the Northern Song dynasty meticulously records the street life of Bianjing, and among its scenes is an incense and medicinal herbs shop with a tall signboard and a decorated gate tower standing before it. The shop name "Liu Family Fine-Grade Agarwood and Sandalwood Select Incense Shop" drew its inspiration from this element in the painting, connecting the incense lineage of a thousand years ago to the present day.
The storefront signboard designed based on this signboard element has obtained a national design patent (Patent No. CN202530328668.8). Transforming a visual symbol from a painting into a tangible, protected physical signboard is an example of the modern translation of traditional elements.
Using this shop name is not about straining to connect with history, but about reminding ourselves: incense is a craft that allows you to slow down. From selecting materials and resin formation to blending, everything should live up to the seriousness contained in the phrase "select incense."
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